Modern world is all about being in a rush. Every minute counts and when it comes to travelling or going on a business trip to a remote location, the question comes: fly an airplane or take a car?
Airplanes are fast but expensive when cars are cheaper and slower.
We in EnCata, together with the IT news portal Dev.by, experiment with both the car and an airplane options and made a race! Alexander Kurbatov (CMO of EnCata) in abrand new Mazda 6 was racing with Peter Dudin (our CBDO) flying the Cessna 172 R Cutglass. Point A was an airport in Minsk and point B was a footnall arena in Borisonv, saparated by 94 km.
EnCate marketing team produced a nice video of the race. Check this out!